John Baldoni on How to Explain WellIt seems that John Baldoni is a man after my own heart. In a June 22 blog post, he argues that
Explanation is a key attribute of leadership communications. Leaders know to inject their communications with verve and enthusiasm as a means of persuasion, but they also need to include an explanation for the excitement. What does it mean and why are we doing it are critical questions that every leader must answer with straightforward explanations.Not only does Baldoni recommend taking a straightforward tack, the approach I myself consider most appropriate when making an argument or launching an initiative, but he goes on to suggest the Is/Is Not way of clarifying what one is saying, also an approach I endorse for its effectiveness is helping people grasp what they need to understand in order to coordinate their efforts with others.
Finally, Baldoni points out that you, in the role of leader, need to tell people what action you expect them to take so that they are contributing to advancing the new initiative, solving the problem the organization is facing, or otherwise addressing the issue you have been discussing.