!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"> Streamline Training & Documentation: Discovery-Driven Planning II

Wednesday, July 08, 2009

Discovery-Driven Planning II

A s a follow-on to an earlier post dealing with discovery-driven planning, an approach to developing and executing initiatives involving new markets, products, or services, here is a video in which the developers of the technique, Ian MacMillan of the Wharton School and Rita Gunther McGrath of Columbia Business School, discuss application of the technique in a period in which growth in the economy as a whole is decelerating, or even turning negative.

An edited transcript of the interview is here.

You can find more detail in the book MacMillan and McGrath published in March of this year, Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity.


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