Tony Hsieh at SXSWiI've been following Tony Hsieh, CEO of Zappos, for some time (though I don't yet haunt anyone on Twitter, including Hsieh), most recently here.
I've now had the chance to watch the two-part YouTube video of the talk Hsieh gave on March 14 at the SXSW Interactive Festival in Austin and it's another keeper. As one commenter at YouTube puts it,
"Culture drives the brand".Part I . . .
"Chase the vision".
What an excellent way to run a company! We can all learn a lot from the Zappos example.
Part II . . .
Hsieh's slides are available here. An audio podcast is here.
(h/t Bob Lefsetz)