The Beeb Helps a Women's Soccer Team with PR
In 2004, one of BBC2's projects was documenting how Lou Panteli, the head of Women and Girl's Development for the Hendon Football Club in greater London, could be coached in the PR skills that would help her further the club's "efforts to raise funds to deliver Brazilian soccer sessions for girls in deprived areas." (A few more details of the project are here.) The video snippet below shows some of the media meetings in which Panteli put her recently polished skills to work.The documentary from which the above video material is excerpted was broadcast on BBC2 in June 2004.
Labels: Persuasion
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