Putting Your Best Foot Forward in a Media InterviewBefore recycling my copy of the May 2006 issue of Training magazine, in order to make room for this year's issue, I took another look at its contents. One two-page article by Tim O'Brien, a communications consultant, particularly caught my eye. It offered a compact checklist for preparing for a media interview that is well worth highlighting. O'Brien recommends:
- Identify the objectives you want to achieve during the interview. For example, you might be aiming to communicate your company's plans for keeping its product portfolio state-of-the-art, or the steps the company is taking to protect the environment.
- Anticipate questions that are likely to come up, and prepare honest, persuasive responses.
- Package your answers so they are clear, concise, and free of jargon. (This is the skill I personally am focusing on improving.)
- Lead with your key point, and reinforce it with facts, examples, statistics, or anecdotes.
- Rehearse, preferably with another person on hand to play the role of determined interviewer.