More on Podcasts in Training
About a year ago, I wrote a post on using podcasts in training. Now Anders Gronstedt, a marketing and training consultant, has published a complementary squib in the June 2007 issue of the Harvard Business Review that offers seven guidelines for producing training podcasts:- If you're concerned about the initial investment, start small. You can use free software, such as Audacity, for producing your podcasts.
- Pilot the initiative with the audience that will be most receptive. Gronstedt suggests that your salesforce is likely to fit the bill.
- Promote the podcast idea to employees so that they're motivated to give it a try.
- Use a format employees will enjoy. Radio-style is a good bet.
- Keep the episodes short. A good rule of thumb is 15 minutes for podcasts and 5 minutes for videocasts.
- Encourage feedback from users. You can provide an internal forum or blog where employees can post reactions, ideas for additional topics, and suggestions for improvement.
- Encourage all employees to produce their own shows. This can help with collaboration, community building, and knowledge management.
Labels: Web 2.0
posted by Karen Nelson @ 11:54 PM
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