The Case for Case StudiesI have never liked highly complex case studies as a component of a business training program. On the other hand, I am very much in favor of using carefully designed cases of manageable length to illustrate the principles a training program is teaching.
In a recent proposal to a client, I had to summarize the benefits of using case studies of the latter sort. In a nutshell, one uses a customized case study in an organization's training in order to:
- integrate the concepts participants are learning within the specific context of the organization's strategies and processes
- provide several points in the program during which participants reflect in practical terms on how they should apply what they are learning
- facilitate improved communication and working relations among participants
- further hone analytical and decision-making skills
- help ensure active involvement in learning, which is essential for maximum retention